Branding for a social enterprise organisation providing digital marketing training to people needing a second chance in life.
The brand needed to be bright and airy but in an upbeat, warm and welcoming way. It also had to be approachable, accessible and positive so that senior managers would trust the organisation wholeheartedly for strategic input and training.
The logo, animations and brand language emphasised the qualities of the business and how organisations can benefit from using their digital training, marketing and human resources support.
Sub-brand colourways and iconography were created as well as a website, online training tutorials and printed collateral.