Design and development of an optimised e-commerce website and to provide an enhanced brand experience for basketball maker, Spalding.

We created Spalding's new website to grow sales, increase conversion rate and to provide a great user experience for the consumer through things such as mobile responsiveness, quick and simple checkout and branding consistency.

We used a ‘mobile-first’ design approach to focus on key content and user interactions and to ensure that the most important pages are easy to find, accessible and clickable. We created an easy to follow ‘Add to Basket’ and ‘Checkout' process with clear, easy to click buttons and concise form formatting to reduce user friction and checkout abandonment.